Ewen Wardman
CEO & Co-Founder
With an entrepreneurial drive, always on the lookout for new areas of disruptive innovation, iLivestock’s CEO Ewen leads a young, industry-transforming company that is set out to change the world of livestock farming. Ewen’s key areas of responsibility are driving the business vision, commercial strategy, investor relations, and partnership & industry engagement. Also, team building is always top of mind. With infectious energy, he creates a positive working environment for his team.
Specialised in bespoke data integrations, EID and RFID technology, Ewen implemented and integrated on-farm technology around the world. He visited beef and sheep farms in Australia, South Africa, China, EMEA, Canada and UK, solving real farm issues with RFID and integration. He realised that capturing on-farm data was not just a problem in the UK, but an issue around the world. He saw an opportunity to help livestock farmers turn their farms into businesses with integrated precision farming technology. Eventually, that epiphany led to the foundation of Duradiamond Software in 2012 and iLivestock in 2019.
Ewen
CEO & Co-Founder
Jamie Pugh
COO & Co-Founder
Jamie oversees the operational side of the business focusing on service delivery, business development, statutory compliance, IP strategy, industry & government funding, and back office operations. With over 15 years of experience in service implementation, commercial contract and service delivery of complex digital engineering projects, Jamie has an extensive background in the healthcare sector, working in customer-facing and international environments involving numerous stakeholders.
At Duradiamond Healthcare Jamie designed, implemented and managed health orientated business intelligence solutions for public and private sector organisations within the UK. These services were designed to increase impact on productivity, efficiency and profitability of workforces. Jamie applies his adept communication skills and business acumen for the commercial product exploitation of iLivestock.
Jamie
COO & Co-Founder
Jim Holland
Head of Integrations & Co-Founder
Jim is a highly adept software developer and systems architect with over thirty years of experience, working for multinational companies such as Tesco, General Electric, Motorola, Reuters, Artesyn, and Case. He has been delivering complex solutions on large and small scale platforms with a focus on mobile technology: primarily iOS/Apple since 2007 and Android/Java since 2013.
His expertise covers extensive web-based, database-backed applications, front end, real-time and embedded systems, telecommunications, and protocol stack development including Bluetooth and BLE (Bluetooth Low Energy). He has full stack experience from hardware assembling through mobile apps to server back-ends. In 2012, Duradiamond Software was co-founded by Jim, together with Ewen Wardman and Jamie Pugh. iLivestock was founded on the back of that in 2019.
Jim
Head of Integrations & Co-Founder
Stephen Alexander
Lead Android Developer
At iLivestock, as Lead Android Developer, Stephen works closely with our Hardware Integration Lead and Product Owner to specify and develop new Android mobile app features that meet the complex needs of the farming industry. Specifically integrating with existing on-farm equipment via Bluetooth.
Stephen is an experienced software developer with a demonstrated history of working in the mobile application development industry. When working with BBC Scotland he had an integral role shaping the mobile applications Bitesize and STV Android Player. Stephen has professional experience leading teams within the full lifecycle of the software design process including requirements definition, testing, release and maintenance. His strengths lie in all-round problem solving and attention to detail.
Stephen
Lead Android Developer
Stacey Gibson
Technical Project Manager
Stacey oversees projects related to web, mobile, and hardware technology. Stacey has a strong background in software testing and quality assurance, having been the first software tester at iLivestock and having obtained an ISTQB certification and a Software Development Apprenticeship. Stacey is passionate about improving the technical functionality and usability of iLivestock products and software features, as well as advocating for the end user's experience.
Stacey also has a certificate in Counselling, which enhances her people management skills and attention to detail. Stacey is always looking to expand her technical know-how and improve testing practices, as well as to manage risks, coordinate resources, and provide guidance to team members throughout the project lifecycle.
Stacey
Technical Project Manager
Yoni van Breukelen
Marketing Lead
With a background rooted in marketing and communications, Yoni is in charge of enhancing iLivestock’s global influence, reach and impact with customer-focused content. Throughout her career, Yoni worked collaboratively with executive, BD and technical teams to launch new products and devise new ways of generating revenues.
In a previous role, she spearheaded marketing activities for Agri-EPI Centre. During this time, in close collaboration with other UK Agri-Tech Centres, she gained a full understanding of farming, food production and sustainability challenges UK farmers are faced with. There she established a portfolio of integrated marketing campaigns, positioning innovative precision livestock farming technology.
Yoni
Marketing Lead
Paul Cockrell
Lead Cloud Platform Engineer
Paul sets up the infrastructure for the online portion of iLivestock’s farm technology products. Writing the APIs for the Android and iOS mobile apps, constructing API specifications, and developing web-based applications. Paul has experience in developing software for resource constrained devices, both professionally as well as by contributing to open-source projects. At Hubio, a vehicle telematics provider to the auto insurance sector in the USA, he developed the cloud based infrastructure for processing and analysing the data in near real-time.
With an extensive background in computer science, Paul applies his programming skills to build user friendly web, cloud and server side applications. Ultimately, to create dynamic and interactive web interfaces for our livestock farmers and end-users. C, Go, Ruby, and Javascript are examples of programming languages he works with.
Paul
Lead Cloud Platform Engineer
Sara Pugh
Project Manager
Sara Pugh is a junior project manager at iLivestock, where she works with UK national and international agricultural societies to deliver innovative solutions that streamline their processes and procedures. She manages project implementation across clients, ensuring deadlines are met and resources are allocated effectively. She also provides support and training to clients where necessary, using her effective communication skills and eye for detail.
Sara has a strong background in accounting and finance, having worked as a trainee accountant and a finance team leader in previous roles. She recently graduated BA Hons in Management from Robert Gordon University and has a qualification from the Chartered Institute of Management Accounting.
Sara
Project Manager
Anne Wellenberg
Product Owner
Our Product Owner Anne is responsible for the quality of our digital product portfolio, identifying on-farm customer needs, and translating them into technical requirements in line with iLivestock’s business goals. With a Bachelor Degree in Animal Husbandry, Anne worked as a Nutrition Consultant for livestock farmers at Royal Agrifirm Group.
During her time at Gallagher Europe B.V., she further developed her knowledge of the agricultural industry in a multinational environment as International Product Manager. Working closely with our Executive Team, Anne frames the problems our sheep and cattle farmers are facing on the farm and sets priorities for our technical delivery team.
Anne
Product Owner